As Recruiters we all know – or should know – that a recruitment ad optimized for search engines (SEO) is important for pushing search traffic to our own websites. Honestly, you probably don’t do any more than the very basics right now though like:-
Talent Acquisition teams are busy, so this might not seem like the most important task on your hiring checklist.
is a new tool that I have beta access to that wants to help . It claims to look at your job ad and analyse it for performance and language (words, length, positive and active language, even looking at areas such as gender bias) to give your posting the best chance of success. Here are some of the ways that it reviews your ad (taken from the Textio website):-
So let’s give it a try. I’m going to use a random advert from
my company job board
On Textio, I select ‘Start working on a new job listing’, then simply copy and paste the text of the advert into the Textio window:-
Mmm. Textio has given this posting a score of zero! It has pointed out the good points and the bad points on the left hand side (along with suggestions) so that I can start making amendments. Some of it is basic formatting (the copy and paste has not copied over the bullet points, for example) but most is language based. So I’m now going to make some amendments and see if I can get my ‘Textio Score’ up quickly.
So I’ve spent about five minutes making changes to an add that was really bare, and it has taken my ‘score’ up to 90. When I read back the before and after postings, it is without a doubt better.
So does Textio seem useful? 100%. It is difficult to critically review your own recruitment adverts (especially when short on time). It is in very early better and the scoring systems needs some work. But it provides a very quick method to create an effective job posting. Definitely worth a try!